Yahoo! Dot Tag Setup Guide

This article describes how to set up the Yahoo Dot tag in your Tealium iQ Tag Management account.

Tag tips

  • Use mapping to:
    • Dynamically override the standard config values
    • Dynamically override the E-Commerce extension values
    • Set values for these Standard custom event parameters:
      • Event Category (ec)
      • Event Action (ea)
      • Event Label (el)
      • Event Value (ev)
      • Goal Value (gv)
  • If you are using the e-commerce extension, Goal Value (gv) will automatically be populated with the E-Commerce extension value for Order Subtotal. Map a value directly to Goal Value to override the E-Commerce extension value.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Project ID
    • The projectId value from your Yahoo Dot code snippet.
  • Pixel ID
    • The pixelId value from your Yahoo Dot code snippet.
    • You may enter multiple Pixel IDs in a comma-separated list.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Yahoo Dot

Variable Description
Project ID (projectId)
Pixel ID (pixelId) [String or Array]
User Email (userEmail)
User Hashed Email (userHashedEmail)

Custom Event Parameters

Variable Description
Event Category (ec) [String or Array]
Event Action (ea) [String or Array]
Event Label (el) [String or Array]
Event Value (ev) [String or Array]
Goal Value (gv) (Overrides E-Commerce Order Subtotal) [Number]
Timestamp (timestamp)
Advertiser ID (advertiser_id)


Variable Description
Sub Total (order_subtotal) (Overrides _csubtotal)
List of Product IDs (product_id) (Overrides _cprod) [Array]

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This page was last updated: July 13, 2021