MNTN Smarter Pixel Tag Setup Guide

This article describes how to set up the MNTN (formerly Steelhouse) Smarter Pixel tag in your Tealium iQ Tag Management account.

Tag Tips

  • Use mapping to dynamically override the Account ID or to pass data into the additional parameter.
  • Conversion tag fires when the Order ID is set.
  • Supports these E-Commerce extension parameters:
    • Order ID (_corder)
    • Sub Total (_csubtotal)
    • List of Product IDs (_cprod)
    • List of Quantities (_cquan)
    • List of Prices (_cprice)

Tag Configuration

First, go to the tag marketplace and add the MNTN Smarter Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Account ID
    • For example, 12345

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
acct Account ID

Additional Variables

Variable Description
adv.track.myvar Additional Tracking Variable
adv.conv.myvar Account Conversion Variable


Variable Description
  • Order ID
  • Overrides _corder.
  • Subtotal
  • Overrides _csubtotal.
  • Array
  • List of Product IDs.
  • Overrides _cprod.
  • Array
  • List of Quantities.
  • Overrides _cquan.
  • Array
  • List of Prices.
  • Overrides _cprice

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This page was last updated: October 25, 2021