Awin Tag Setup Guide
This article describes how to set up the Awin tag in your Tealium iQ Tag Management account.
Tag Tips
- Use mapping to:
- Override the standard config values
- Override the E-Commerce extension values
- Pass custom parameters
- Setup event triggers
- Supports E-Commerce extension values:
- Order ID
- Order Total
- Order Sub Total
- Order Shipping
- Order Tax
- Order Currency
- List of Product IDs
- List of Categories
- List of Quantities
- List of Prices
- An order will record if the Order ID value is set.
- If no value is provided the value of
DEFAULTis used for commission group
Tag Configuration
First, go to Tealium’s tag marketplace and add the Awin tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
- Advertiser ID: Your Awin provided Advertiser ID
- Add Product Level Data
- Is Test
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
| Advertiser ID | (advertiser_id) |
Add Product Level Data (add_products) |
[Boolean] |
| Channel | (channel) |
| Commission Group | (commission_group) |
Is Test (is_test) |
[Boolean] |
| Custom Values Array (custom) | [Array] |
| Custom Value 1 | (custom.1) |
| Custom Value 2 | (custom.2) |
| Custom Value 3 | (custom.3) |
| Custom Value 4 | (custom.4) |
| Custom Value 5 | (custom.5) |
| Custom Value 6 | (custom.6) |
| Custom Value 7 | (custom.7) |
| Custom Value 8 | (custom.8) |
| Custom Value 9 | (custom.9) |
| Custom Value 10 | (custom.10) |
| Custom Value # | (`custom.#``) |
E-Commerce
| Variable | Description |
|---|---|
| Order ID | (order_id) (Overrides _corder) |
| Sub Total/Total Ammount | (order_subtotal) (Overrides _csubtotal) |
| Currency | (order_currency) (Overrides _ccurrency) |
| Promo Code | (order_coupon_code) (Overrides _cpromo) |
List of Product IDs (product_id) (Overrides _cprod) |
[Array] |
List of Names (product_name) (Overrides _cprodname) |
[Array] |
List of SKUs (product_sku) (Overrides _csku) |
[Array] |
List of Categories (product_category) (Overrides _ccat) |
[Array] |
List of Quantities (product_quantity) (Overrides _cquan) |
[Array] |
List of Prices (product_unit_price) (Overrides _cprice) |
[Array] |
List of Commission Groups (product_commission) |
[Array] |
Event Triggers
| Variable | Description |
|---|---|
| Conversion | conversion |
Vendor Documentation
This page was last updated: September 28, 2020