Zanox Tag Setup Guide

This article describes how to set up Zanox in your Tealium iQ Tag Management account.


  • Zanox Account

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Title (Required): Enter a descriptive title to identify the Tag instance.
  • Tag Type (Required): From the drop-down list, choose the type of Tag you want to load.
    • Master Tag: This will load the MasterTag code provided to advertisers by Zanox.
    • PPS: Stands for Pay-per-Sale. This will load the PPS tracking pixel.
    • PPL: Stands for Pay-per-Lead. This will load the PPL tracking pixel.
  • PPS/PPL ID (Optional): Enter the Tag identifier in this field if you select the PPS/PPL Tag Type. The id appears at the end of the tracking pixel provided by Zanox. If you select the MasterTag Type, leave this field blank. Example: The alphanumeric value at the end of this URL, // is your PPL ID.
  • Default zx_class (Optional): Enter the value of the class attribute (excluding the ‘zx’ prefix’) in this field if you select the MasterTag Type. If you prefer to populate this field dynamically, you must map to the div container class id in the Mapping toolbox (see Setting up Mappings) Example: 48EFE82D8GE72DE1BBE2

Zanox recommends loading only one instance of MasterTag on a page. Do not use an iFrame to load MasterTag unless it renders all the parameters properly.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Best Practices:

  • For MasterTag, select the default “Load on All Pages” rule.
  • For PPS Tag Type, set up Load Rules to load the Tag on order confirmation pages like the Thank You or Receipt page.
  • For PPL Tag Type, set up load rule conditions to load the Tag on the Registration page.

Data mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag. The destination variables for this Tag are available in the Mapping toolbox. For ease of use, the variables are grouped into different categories: Standard and MasterTag.

This tag requires that the E-Commerce Extension be configured beforehand. Setting up the appropriate Order and Product Variables (_corder, _ccurrency, _cprod, _cprice, and _cquan) makes it possible for the Extension to automatically map their values to the corresponding destinations.

Standard Tab

Map to the destination variable(s) in this tab if using the PPS or the PPL Tag.

Parameter Description
Category ID The identifier of the category to which the Lead or the Sale belongs.
Customer ID The customer’s unique identifier.
Order ID The order identifier.
SubOrder ID The identifier for additional information about the order.
Currency Symbol The currency applicable to the product. Example: USD for US dollars.
Total Price The total value of the products in the order.
Commission Fix The fixed commission applicable to the order.
Commission Percent The percentage of commission based on the total price.
Session ID The identifier of the session during which the transaction occurred.
Partner ID The partner identifier value assigned by Zanox.
Review Note Comments or individual remarks for the order
Maturity Date The date-of-confirmation for the order.

MasterTag Tab

Map to the destination variable(s) in this tab if using the MasterTag.

Parameter Description
zx_class (div container class id) The identifier of the div container.
zx_identifier The product identifier.
zx_fn The product name.
zx_brand The brand name of the product.
zx_category The category to which the product belongs.
zx_amount The product price as a numerical value Example: 2.99.
zx_price The product price together with the currency symbol Example: 2.99$
zx_currency The currency applicable to the order Example: USD
zx_description The product description.
zx_url The URL of the product’s page.
zx_photo The URL of the product’s image.
zx_search_query The search term/text.

Vendor documentation

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This page was last updated: March 5, 2015