Awin Tag Setup Guide
This article describes how to set up the Awin tag in your Tealium iQ Tag Management account.
Tag Tips
- We recommend a hybrid setup using both a tag and a connector. This configuration ensures maximum data resilience, improves event matching with server-side signals, and maintains data flow continuity while retaining real-time client-side signals. For more information, see Awin Conversions Connector.
- Use mapping to:
- Override the standard config values.
- Override the E-Commerce extension values.
- Pass custom parameters.
- Setup event triggers.
- Supports the following E-Commerce extension values:
- Order ID.
- Order total.
- Order sub total.
- Order shipping.
- Order tax.
- Order currency.
- List of product IDs.
- List of categories.
- List of quantities.
- List of prices.
- An order is recorded if the Order ID value is set.
- The default value for the commission group is
DEFAULT.
Tag Configuration
First, go to Tealium’s tag marketplace and add the Awin tag. For more information, see Manage tags).
After adding the tag, configure the following settings:
- Advertiser ID: Your Awin-provided advertiser ID.
- Add Product Level Data: Add the product-level data to the data payload.
- Is Test: Select this option to test the tag.
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Standard
| Variable | Type | Description |
|---|---|---|
advertiser_id |
String | Advertiser ID. |
add_products |
Boolean | Add product level data. |
channel |
String | Channel. |
commission_group |
String | Commission group |
is_test |
Boolean | Is test. |
custom |
Array | Custom values array. |
custom.# |
String | You can map a maximum of 255 custom parameters. Each parameter follows the naming convention custom.#, where # is a number from 11 to 255. For example: custom.1, custom.2, etc. |
E-Commerce
| Variable | Type | Description |
|---|---|---|
order_id (Overrides _corder) |
String | Order ID. |
order_subtotal (Overrides _csubtotal) |
Number | Sub total/Total amount. |
order_currency (Overrides _ccurrency) |
String | Currency. |
order_coupon_code (Overrides _cpromo) |
String | Promo code. |
product_id (Overrides _cprod) |
Array | List of product IDs. |
product_name (Overrides _cprodname) |
Array | List of names. |
product_sku (Overrides _csku) |
Array | List of SKUs. |
product_category (Overrides _ccat) |
Array | List of Categories. |
product_quantity (Overrides _cquan) |
Array | List of quantities. |
product_unit_price (Overrides _cprice) |
Array | List of prices. |
product_commission |
Array | List of commission groups. |
Event Triggers
| Variable | Type | Description |
|---|---|---|
conversion |
String | Conversion. |
Vendor Documentation
This page was last updated: May 16, 2025