Contentsquare UX Analytics Tag Setup Guide

This article describes how to set up the Contentsquare UX Analytics tag.

Tag tips

The ecommerce:addTransaction event is tracked when an order ID is set.
When mapping a badge, enter the name that should appear in Contentsquare.
Set Send All Audiences to true to send each audience to Contentsquare in the format _uxa.push(["trackDynamicVariable", {key: "CDP_TL_Audience ID : AUDIENCE_ID", value: "AUDIENCE_NAME"}]);.
Supported E-Commerce extension parameters (*required for transactions):
- Order ID (_corder) *
- Order Total (_ctotal) *
- Shipping Amount (_cship)
- Tax Amount (_ctax)
- Order Currency (_ccurrency)
- List of Product IDs (_cprod)
- List of Names (_cprodname) *
- List of SKUs (_csku) *
- List of Categories (_ccat)
- List of Quantities (_cquan) *
- List of Prices (_cprice) *

Tag configuration

Navigate to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Main Tag ID: The Main Tag ID specific to your website.
WebView Tag ID: The Tag WebView ID specific to your website.
Send All Audiences: Select True to send each audience to Contentsquare in the format _uxa.push(["trackDynamicVariable", {key: "Tealium Audience AUDIENCE ID", value: "AUDIENCE NAME"}]);.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Type/Values	Description
`id_project`	`String`	Main Tag ID
`webview_id_project`	`String`	WebView Tag ID
`send_audiences`	`String`	Send All Audiences

E-Commerce

Variable	Type/Values	Description
`order_id`	`String`	Order ID (Overrides `_corder`)
`order_total`	`Number`	Order Total (Overrides `_ctotal`)
`order_currency`	`String`	Currency (Overrides `_ccurrency`)
`product_id`	`Array`	List of Product IDs (Overrides `_cprod`)
`product_name`	`Array`	List of Names (Overrides `_cprodname`)
`product_sku`	`Array`	List of SKUs (Overrides `_csku`)
`product_category`	`Array`	List of Categories (Overrides `_ccat`)
`product_quantity`	`Array`	List of Quantities (Overrides `_cquan`)
`product_unit_price`	`Array`	List of Prices (Overrides `_cprice`)

Badges

To map a badge, enter the name that should appear in Contentsquare. The name is used in the key when calling _uxa.push(["trackDynamicVariable", { "key" : "CDP_TL_Badge ID : BADGE_NAME", "value" : BADGE_VALUE.

Dynamic variables

To map a dynamic variable, enter the name of the variable expected by Contentsquare. The variable name is used as the key when calling _uxa.push(["trackDynamicVariable", { "key": "my_key", "value": my_value }]);.

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This page was last updated: January 14, 2026