Dun & Bradstreet Web Visitor ID Tag Setup Guide

When using this tag with utag version 4.50 or later, you must set the utag.js always_set_v_id setting to true. This setting ensures that the visitor ID is available for cookie synchronization. For more information, see the utag 4.50 release notes and Considerations for tealium_visitor_id when upgrading to utag 4.50+.

Tag Tips

• Use mapping to dynamically override standard configuration values.
• Use the JavaScript Code extension to set returned data.
  Example:

window.tealium_dnbwvid = function(dnb_Data)
{
 // Set data here, ex: visitor_duns = dnb_Data.duns;
}

• To make Dun & Bradstreet data available as server-side attributes (once per session):

  • Set Send to Tealium (server-side) to true
  • If left blank, Tealium Account and Tealium Profile will be automatically populated with your current account and profile.

Tag Configuration

First, go to Tealium’s tag marketplace and add the D&B Web Visitor ID tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• API Key

  • Your API key supplied by Dun & Bradstreet.
  • Example: //API_KEY_HERE.d41.co/sync/

• Data Key

  • API Key supplied in the getData call.
  • Leave blank to use the API Key.
  • Example: dnbvid.getData('DATA_KEY_HERE','json','T'... )

• Send to Tealium (server-side)

• Tealium Account

  • Optional.
  • Override the tealium_account used for server-side requests.

• Tealium Profile

  • Optional.
  • Override the tealium_profile used for server-side requests.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard