IBM UBX Cookie Matching Service Tag Setup Guide

The IBM UBX Cookie Matching Service associates the cookie that identifies a Tealium visitor with the cookie that identifies an IBM UBX visitor.

When using this tag with utag version 4.50 or later, you must set the utag.js always_set_v_id setting to true. This setting ensures that the visitor ID is available for cookie synchronization. For more information, see the utag 4.50 release notes and Considerations for tealium_visitor_id when upgrading to utag 4.50+.

Tag tips

• This tag will only fire once per Tealium Visit Session when an IBM UBX Visitor ID is found.
• Sends the following server-side attribute back to Tealium:
  • ibm_ima_uid
• If left blank, Tealium Account and Tealium Profile will be automatically populated with your current account and profile.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• Tealium Account:
  • Optional.
  • Override the tealium_account used for server-side requests.
• Tealium Profile
  • Optional.
  • Override the tealium_profile used for server-side requests.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard