LiveRamp Arbor Tag Setup Guide

Tag Tips

• Set a customer’s email to be hashed through mapping to Customer ID.
• Mapping to MD5 Hash, SHA1 Hash, or SHA256 Hash will override the respective automatic hashing of Customer ID.

Tag Configuration

Go to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Partner ID: Your LiveRamp partner ID.

Load Rules

Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce