LiveRamp Match Partner Tag Setup Guide
This article describes how to set up the LiveRamp Match Partner tag in your Tealium iQ Tag Management account.
Tag Tips
- Required parameters for the Email tag type:
- Tag ID
- Email (mapped)
- Required parameters for the Customer ID tag type:
- Tag ID
- Account ID
- Customer ID (E-Commerce extension or mapped)
- Use mapping to:
- Dynamically override the standard config values.
- Pass a value for email.
- Dynamically override the E-Commerce extension value for Customer ID
- If the value for email contains the
@
symbol, the email address will be converted to all lowercase, all whitespace will be removed, and it will be hashed using SHA-1. - Supports the following E-Commerce extension values:
- Customer ID
- If you are using the E-Commerce extension, and you have it configured to use Customer ID, no data mapping is needed for Customer ID for this tag.
Tag Configuration
Go to the Tag Marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Tag Type: Select the tag type: Email or Customer ID.
- Tag ID: Your LiveRamp tag ID.
- Account ID: Your LiveRamp account ID (only for the Customer ID tag type).
Load Rules
Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.
The available categories are:
Email Tag
Variable | Description |
---|---|
email |
Email. |
Customer ID Tag
Variable | Description |
---|---|
customer_id |
Customer ID. |
This page was last updated: August 21, 2025