Movable Ink Tag Setup Guide

Tag Tips

• Conversion tracking occurs automatically when an order ID is provided.
• Supports the E-Commerce extension for:
  • Order ID (identifier)
  • Order total (revenue)
  • List of product SKUs (sku)
  • List of product names (name)
  • List of product quantities (quantity)
  • List of product prices (price)
• Use mappings to:
  • Pass array of promo codes (promo_code)
  • Pass array of promo descriptions (promo_description)
  • Pass array of other product data (other_product_data)
  • Dynamically override the E-Commerce extension and tracking subdomain values

Tag Configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Tracking Subdomain: The tracking subdomain for your Movable Ink account.

Load Rules

Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce