Movable Ink Tag Setup Guide

Overview

The Movable Ink tag enables client-side behavior and conversion tracking for websites using the Movable Ink platform. The tag captures user interactions (page views, product views, searches, add-to-cart events, and conversions) to power personalized experiences and campaign measurement within Movable Ink.

The tracking implementation involves two complementary scripts:

• Behavior Tracking Script - Loads on every tracked page.
• Conversion Tracking Script - Loads only on order confirmation or conversion pages. This happens automatically when an order ID is set.

Both scripts are asynchronous and don’t impact site performance.

Requirements

The Movable Ink tag requires the following:

• Your tracking subdomain from your Movable Ink account configuration.
• Merge tags in your email service provider (ESP) for a unique user ID and a campaign ID.

Validation and testing

Use the Movable Ink Behavior Tracking Chrome extension to validate behavior tracking and sitemap configuration.

In Movable Ink Studio’s analytics dashboard, verify conversions and product parameters are received and processed correctly.

Tag Tips

• Conversion tracking occurs automatically when an order ID is provided.
• Supports the E-Commerce extension for:
  • Order ID (identifier)
  • Order total (revenue)
  • List of product SKUs (sku)
  • List of product names (name)
  • List of product quantities (quantity)
  • List of product prices (price)
• Use mappings to:
  • Pass array of promo codes (promo_code)
  • Pass array of promo descriptions (promo_description)
  • Pass array of other product data (other_product_data)
  • Dynamically override the E-Commerce extension and tracking subdomain values

Tag Configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Tracking Subdomain: The tracking subdomain for your Movable Ink account.

Load Rules

Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce