NextDoor Universal Pixel

This article describes how to set up the Nextdoor Universal Pixel tag.

The Nextdoor Universal Tracking Pixel enables standardized event-based tracking across your website, supporting Nextdoor’s updated attribution and optimization models.

Tag Tips

Use mappings to override Standard parameters.
Supports E-Commerce extension parameters.
Restricted data usage gives advertisers control over how your data is used in Nextdoor’s systems and better supports your compliance efforts with various US state privacy regulations. When advertisers enable restricted data usage, Nextdoor limits how it uses personal data from people in certain states, as required by state-specific terms. This may reduce campaign performance and limit retargeting and measurement features.

Tag Configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Pixel ID: Your NextDoor Pixel ID.
Auto Page View: Automatically create a trigger for page views.
Auto Purchase Event: Automatically create a trigger for purchase events.
Auto Generate Event ID: Automatically generate an Event ID for every Nextdoor tracking event.

Load Rules

Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Type	Description
`pixelId`	String	Pixel ID
`autoPageView`	Boolean	Auto page view
`autoPurchaseEvent`	Boolean	Auto purchase event
`generate_event_id`	Boolean	Auto generate event ID
`event_id`	String	Event ID
`click_id`	String	Next Door click ID
`nickname`	String	Nickname for custom conversion

User

Variable	Type	Description
`userEmail`	String	User email
`userEmailHashed`	String	User email (already hashed)

E-Commerce

Variable	Type	Description
`order_id`	String	Order ID (Ooverrides `_corder`)
`order_value`	String	Order value (overrides `_ctotal`)
`id`	Array	List of product IDs (overrides `_cprod`)
`quantity`	Array	List of quantities (overrides `_cquan`)
`item_price`	Array	List of prices (overrides `_cprice`)
`content_name`	Array	List of content names

User Attributes

Variable	Type	Description
`city`	String	City
`country`	String	Country
`date_of_birth`	String	Date of birth
`external_id`	String	External ID
`email`	String	Email
`first_name`	String	First name
`gender`	String	Gender
`last_name`	String	Last name
`phone_number`	String	Phone number
`state`	String	State
`street_address`	String	Street address
`zip_code`	String	Zip code

Restricted Data Usage

Variable	Type	Description
`restricted_data_usage_country`	Number	Usage country
`restricted_data_usage_state`	Number	Usage state

Event-specific Parameters

To map events, refer to Create an Event Mapping

Event	Description
`city`	City
`country`	Country
`date_of_birth`	Date of birth
`external_id`	External ID
`email`	Email
`first_name`	First name
`gender`	Gender
`last_name`	Last name
`phone_number`	Phone number
`state`	State
`street_address`	Street address
`zip_code`	Zip code
`order_id`	Order ID (overrides `_corder`)
`order_value`	Order value (overrides `_ctotal`)
`id`	List of product IDs (overrides `_cprod`)
`quantity`	List of quantities (overrides `_cquan`)
`item_price`	List of prices (overrides `_cprice`)
`content_name`	List of content names

Nielsen Digital Content Ratings (DCR) - Page Measurement

NextDoor Conversion Pixel (Legacy)

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This page was last updated: October 21, 2025