Optimise Media Conversion Tag Setup Guide

Tag tips

• Use mappings to:
  • Dynamically override the standard config values
  • Dynamically override the E-Commerce extension values
  • Add additional query string parameters
• Map extended data values to ex1-ex11.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Merchant Identifier (MID): An numeric value.
• Product Identifier (PID): An numeric value.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard