Parse.ly Tag Set Up Guide

Tag Tips

• No configuration parameters are required for this tag.
• Override site_id if you have a Parse.ly-given API key.
• The standard version requires that you place the parsely div id parsely-root on your web page which contains an anchor with parameter data-parsely-site. This parameter contains your Parse.ly Site ID.
• The DOM-Free version uses the domain that the tag is running on as your Site ID. You can override this value via mapping.
• If you switch between tag versions, you must delete your Parse.ly template for the change to take effect.

Tag Configuration

Go to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Tag Version: Choose between the Standard version (requires the parsely-root div and anchor with data-parsely-site) or the DOM-Free version (uses the domain as Site ID; can be overridden via mapping).

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard