Rokt Tag Setup Guide

This article describes how to set up the Rokt tag in your Tealium iQ Tag Management account.

For more information about Rokt’s suite of SDKs and APIs, please read the Rokt Integration Guides.

Tag Tips

Use mapping to override the standard config values and trigger events.

Tag Configuration

First, go to the tag marketplace and add the Rokt tag. For more information, see Manage Tags).

After adding the tag, configure the following settings:

Rokt Account ID: Your Rokt account ID.
Two-step Email: Send email address only on positive engagement.
Use Sandbox: Send events to sandbox account for testing.

Load Rules

Load Rules determine when and where to load an instance of the Rokt tag on your site.

Create a load rule to load the Rokt tag on your conversion page.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable	Type	Description
`email`	String	Email
`firstname`	String	First name
`lastname`	String	Last name
`mobile`	String	Mobile number
`zipcode`	String	ZIP or Postal code
`country`	String	ISO Alpha-2 country code
`language`	String	Language
`sandbox`	Boolean	Select `True` if you would like to send events to a sandbox account for testing.

E-Commerce

Variable	Attribute	Type	Description
Confirmation Number	`confirmationref`	Number	This variable overrides the `_corder` variable. Confirmation reference number.
Amount	`amount`	Number	This variable overrides the `_ctotal` variable. Transaction amount.
Currency	`currency`	String	This variable overrides the `_ccurrency` variable. Three-letter currency code (for example, `USD`).
Payment Type	`paymenttype`	String	The payment type (for example, `Credit Card`).
ccbin	`ccbin`	String	Credit card BIN.
List of Item Prices	`price`	Array of Numbers	This array overrides the `_cprice` variable. A list of the price of each product.
List of Item Quantities	`quantity`	Array of Numbers	This array overrides the `_cquan` variable. A list of the prices of each product.
List of Item Major Categories	`majorcat`	Array of Strings	This array overrides the `_ccat` variable. A list of the categories of each product.
List of Item Major Category IDs	`majorcatid`	Array of Strings	A list of the major category IDs of each product.
List of Item Minor Categories	`minorcat`	Array of Strings	This array overrides the `_ccat2` variable. A list of the minor categories of each product.
List of Item Minor Category IDs	`minorcatid`	Array of Strings	A list of the minor category IDs of each product.
List of Product Names	`productname`	Array of Strings	This array overrides the `_cprodname` variable. A list of the names of each product.
List of Item SKUs	`sku`	Array of Strings	This array overrides the `_csku` variable. A list of the SKUs of each product.

RTB House Retargeting

Rocket Fuel

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This page was last updated: October 30, 2024