Selligent Webtracker Tag Setup Guide
This article describes how to set up the Selligent Webtracker tag.
With Selligent cross-channel campaign management, marketers manage interaction from a single solution.
Tag Tips
Use mapping and override taxtags to pass in taxonomy tags.
Tag Configuration
Go to the Tag Marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Account ID: Your account ID provided by Selligent.
- DLL Domain: Your
.dlldomain. For example:example.domain.cominhttps://example.domain.com/optiext/webtracker.dll.
Load Rules
Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
accountid |
Account ID |
dll_domain |
DLL domain |
taxtags |
Taxonomy tags |
nb_segments |
Number of segments |
from_airport |
Departure airport |
to_airport |
Destination airport |
E-Commerce
| Variable | Description |
|---|---|
order_id |
Order ID (Overrides _corder) |
order_total |
Order total (Overrides _ctotal) |
Debug the tag
To test the tag, use a campaign that adds the m_i query string parameter to the redirection URL. The m_i query string triggers tracking calls, which then create the m_trk first-party cookie in the browser and assigns a value to it.
This page was last updated: January 15, 2025