Spotify Pixel Tag Setup Guide
This article describes how to set up the Spotify Pixel Tag in your Tealium iQ Tag Management account.
This article describes how to set up the Spotify Pixel tag.
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Tag tips
- Use mappings to override Standard parameters.
- Supported E-Commerce extension parameters.
Tag configuration
Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Spotify Pixel ID: Spotify Pixel ID that is unique to each client
Load rules
Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.
Data mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Type | Description |
|---|---|---|
spotify_id |
String | Spotify Pixel ID |
value |
Number | Value |
discount_code |
String | Discount code |
category |
String | Category |
type |
String | Type |
id |
String | Hashed internal ID |
E-Commerce
| Variable | Type | Description |
|---|---|---|
order_id (Overrides _corder) |
String | Order ID |
order_subtotal (Overrides _csubtotal) |
String | Order sub total |
currency (Overrides _ccurrency) |
String | Order currency |
order_coupon_code (Overrides _cpromo) |
String | Discount code |
order_total (Overrides _ctotal) |
String | Order total |
is_new_customer |
Boolean | Is new customer |
product_unit_price |
Array of numbers | Product unit price |
quantity |
Array of numbers | Product quantity |
product_id |
Array | Product ID |
product_name |
Array | Product name |
product_type |
Array | Product type |
product_vendor |
Array | Product vendor |
variant_id |
Array | Variant ID |
variant_name |
Array | Variant name |
Events
To map events, refer to Create an Event Mapping
| Variable | Description |
|---|---|
alias |
Alias |
lead |
Lead |
product |
Product |
addtocart |
Add to cart |
checkout |
Check out |
purchase |
Purchase |
Event-specific Parameters
To map events, refer to Create an Event Mapping
| Variable | Description |
|---|---|
spotify_id |
Spotify Pixel ID |
value |
Value (value) |
discount_code |
Discount code |
category |
Category |
type |
Type |
id |
Hashed internal ID |
order_id |
Order ID |
order_subtotal |
Order Sub Total |
currency |
Order currency |
order_coupon_code |
Discount code |
order_total |
Order total |
is_new_customer |
Is new customer |
product_unit_price |
Product unit price |
quantity |
Product quantity |
product_id |
Product ID |
product_name |
Product name |
product_type |
Product type |
product_vendor |
Product vendor |
variant_id |
Variant ID |
variant_name |
Variant name |
alias |
Alias |
lead |
Lead |
product |
Product |
addtocart |
Add to cart |
checkout |
Check out |
purchase |
Purchase |
This page was last updated: February 27, 2025