Sprinklr Universal Pixel Tag Setup Guide

This article describes how to set up the Sprinklr Universal Pixel Tag in your Tealium iQ Tag Management account.

Tag tips

Use mappings to dynamically set the client ID.
Supports these E-Commerce extension parameters:
- Order Subtotal (_csubtotal)
- Order Currency (_ccurrency)
- List of Quantities (_cquan)
Quantity is the total number of all items for a particular event. If no quantity value is provided through mapping, then the quantity is calculated from the list of product quantities array from the E-Commerce extension, if available.

Tag configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Client ID: Your Sprinklr-provided client ID.
Generate Event ID: Automatically generate an event ID for every Sprinklr tracking event.

Load rules

Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Tag Configurations and Global Parameters

Variable	Type/Values	Description
`client_id`	String	Client ID.
`eventId`	String	Event ID.
`leadId`	String	Lead ID.
`custom.myvar`		Custom parameter.
`generate_event_id`	Boolean	Generate event ID.

E-Commerce

Variable	Description
`value`	Value (Overrides `_csubtotal`).
`currency`	Currency (Overrides `_ccurrency`).
`product_quantity`	List of product quantities (Overrides `_cquan`).
`quantity`	The total number of all items for the event.

User Data

Variable	Type/Values	Description
`userInfo.firstName`	String	The first name of the customer.
`userInfo.lastName`	String	The last name of the customer.
`userInfo.fullName`	String	The full name of the customer.
`userInfo.customerId`	String	The unique identifier for the customer.
`userInfo.anonymousId`	String	Automatically sends Tealium Visitor ID, map a variable to override. The unique identifier for a customer who is not registered as a user.
`userInfo.phoneNo`	String	The phone number of the customer.
`userInfo.email`	String	The email of the customer.

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This page was last updated: December 17, 2025