The Trade Desk Real-Time Conversion Events Tag Setup Guide

Tag tips

• Purchase tracking occurs automatically when an order ID is populated.
• You may enter a comma-separated list of Event Tracking IDs in the Event Tracking ID field.
• Use mapping to:
  • Dynamically set the tag configurations
  • Override the E-Commerce extension values
• Supports these E-Commerce extension parameters:
  • Order ID
  • Sub Total
  • Currency
  • List of product IDs
  • List of product categories
  • List of product prices
  • List of product quantities
  • List of product names

Tag configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Merchant ID: Your merchant ID is provided by The Trade Desk during the onboarding process.
• Event Tracking ID: An event tracking tag ID (or comma-separated list of IDs) configured in the platform UI (pixel_id). For more information, see The Trade Desk: Real-Time Conversion Events.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Tag configuration

E-Commerce

User data

Events

For more information on how to map events, see Create an Event Mapping.

Event-specific parameters

For more information on how to map events, see Create an Event Mapping.

Custom parameters