Webgains Tag Setup Guide

Tag tips

• Use the E-Commerce extension to set values for _corder, _csubtotal, _ccustid, _cpromo.
• Map an array value to wgvouchercode to set product-level vouchers.
• Requires that _cprice has list of prices.
• wgitems is set automatically using E-Commerce Extension values (_cprice, _cprodname, _cprod). To override these E-Commerce Extension values, map a string to this variable.
• To set an order-level discount, map a value to wgDISCOUNT. This is automatically converted to a negative value. A discount line item will be added to the list of products in the order.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Program ID: The Webgains program ID.
• Event ID: Required value. Webgains uses this value to determine the commission rate.

Load rules

Load the tag on all pages or set conditions for when the tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard