Yext Conversion Tag Setup Guide

Tag tips

• Use mapping to override the standard configuration values.
• Conversions will fire if the ID mapping is populated.

Tag configuration

Go to the tag marketplace to add a new tag. For more information about how to add a tag, see Manage tags.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard