Firebase Remote Command Tag Setup Guide (Mobile)

Overview

Implementing the Firebase Tag in Tealium iQ requires three components, each involving changes to both the native code and Tealium. First, add the Firebase SDK to your app. Next, integrate remote commands into the native code using the Tealium SDK. Finally, add the Firebase Tag in Tealium iQ. All three steps are required for Firebase to receive data.

Tag tips

• The initiateconversionmeasurement method (iOS only) supports the following four parameters, but you can pass only one:
  • param_email_address
  • param_phone_number
  • param_hashed_email_address
  • param_hashed_phone_number
• Normalize hashed parameters as described in the Firebase documentation.

Native code configuration

• Step 1 – Add the Firebase SDK to the Native App.
• Step 2 – Add the Tealium SDK to the Native App.
• Step 3 – Include the Remote Command Classes in the Native App.

For all libraries, you must register the Firebase Analytics Remote Command before the library can be used. This should be done when you initialize the library. Follow the guide to implement the remote command based on the mobile platform being used.

Tealium iQ configuration

Step 1 – Add the Firebase tag

The Firebase Tag is a special tag that contains an implementation of the API required to trigger custom native code blocks you have registered with the Tealium mobile libraries. This tag is available in the tag marketplace and communicates with “Step 3” of the native app configuration.

How it works

The Tealium event (view or event) is triggered by the native code, which is then ingested by the utag.js file in the webview. The Firebase tag and associated extensions review the event and send a Firebase event to the remote command that was added to the native code. The remote command takes the request from the tag and formats and sends the event so that it can be collected by the Firebase tag.

Step 2 – Set the Tag Configuration

The only option for configuration is whether to enable debug mode. Your developers should determine whether this option needs to be enabled. The default setting is “False”.

Step 3 – Add Mappings

Setup

The following mappings are required for this tag:

• Session Timeout (seconds)
• Session Minimum (seconds)
• Firebase Log Level
• Screen Name
• Command Name
• Firebase Event

These can be set as static values or can be set dynamically using extensions.

Variable	Description
firebase_session_timeout_seconds	Integer as String
firebase_session_minimum_seconds	Integer as String
firebase_analytics_enabled	Boolean as String
firebase_log_level	String
firebase_event_name	String
firebase_event_params	JSON
firebase_screen_name	String
firebase_screen_class	String
firebase_property_name	String
firebase_property_value	String
firebase_user_id	String
command_name	String

Automatic events

Some of the events that will be used are automatically collected by the Firebase SDK and do not need to be set up using the Tealium Firebase Tag. For a list of these events, click here.

Standard events

The event name is the event occurring in the app that needs to be captured (cart events, search events, payment events, etc.) Below is a list of standard events available through the Firebase SDK. If your event is not available in the list, it can be sent using a logEvent custom event.

• config
• event_add_payment_info
• event_add_to_cart
• event_add_to_wishlist
• event_app_open
• event_begin_checkout
• event_campaign_details
• event_checkout_progress
• event_earn_virtual_currency
• event_ecommerce_purchase
• event_generate_lead
• event_join_group
• event_level_end
• event_level_start
• event_level_up
• event_login
• event_post_score
• event_present_offer
• event_purchase_refund
• event_remove_cart
• event_search
• event_select_content
• event_set_checkout_option
• event_share
• event_signup
• event_spend_virtual_currency
• event_tutorial_begin
• event_tutorial_complete
• event_unlock_achievement
• event_view_item
• event_view_item_list
• event_view_search_results
• logEvent
• resetData
• setScreenName
• setUserId
• setUserProperty
• initiateconversionmeasurement (iOS only)

Firebase events are mapped as they would be in any other tag. Values can come in either from the data layer or set through an extension and then mapped to the tag in the following manner:

Custom events

If the event you want to send is not included in the list of default events, you’ll need to send a logEvent event with a custom value attached for the event name.

1. Map your variable value to the logEvent event.
2. Add a parameter to send the event name with your logEvent event.

Standard parameters

Event parameters are sent along with the event and can be mapped to the parameters in the list below. Parameters can be mapped in two ways:

• As a standard parameter sent with any event
• As an event parameter sent only with specified events

Variable	Type/Values	Description
param_achievement_id	String	Achievement ID.
param_ad_network_click_id	String	Ad network click ID.
param_affiliation	String	Affiliation.
param_cp1	String	CP1.
param_campaign	String	Campaign.
param_character	String	Character.
param_content	String	Content.
param_content_type	String	Content type.
param_coupon	String	Coupon.
param_creative_name	String	Creative name.
param_creative_slot	String	Creative slot.
param_currency	String	Currency.
param_destination	String	Destination.
param_end_date	String	End date.
param_flight_number	String	Flight number.
param_group_id	String	Group ID.
param_index	String	Index.
param_item_brand	String	Item brand.
param_item_category	String	Item category.
param_item_id	String	Item ID.
param_item_list	String	Item list.
param_item_name	String	Item name.
param_item_variant	String	Item variant.
param_level	Long	Level.
param_location	Long	Location.
param_medium	String	Medium.
param_number_nights	Long	Number Of nights.
param_number_pax	Long	Number Of passengers.
param_number_rooms	Long	Number Of rooms.
param_origin	String	Origin.
param_price	Double	Price.
param_quantity	Long	Quantity.
param_screen_name	String	Screen name.
param_screen_class	String	Screen class.
param_score	Long	Score.
param_search_term	String	Search term.
param_shipping	Double	Shipping.
param_method	String	Method.
param_source	String	Source.
param_travel_class	String	Travel class.
param_virtual_currency_name	String	Virtual currency name.
param_start_date	String	Start date.
param_term	String	Term.
param_tax	Double	Tax.
param_transaction_id	String	Transaction ID.
param_value	Long or Double	Value.
param_level_name	String	Level name.
param_success	String	Success.
param_ad_format	String	Ad format.
param_ad_platform	String	Ad platform.
param_ad_source	String	Ad source.
param_ad_unit_name	String	Ad unit name.
param_campaign_id	String	Campaign ID.
param_creative_format	String	Creative format.
param_discount	String	Discount.
param_extend_session	String	Extend session.
param_item_category2	String	Item Category2.
param_item_category3	String	Item Category3.
param_item_category4	String	Item Category4.
param_item_category5	String	Item Category5.
param_item_list_id	String	Item list ID.
param_item_list_name	String	Item list name.
param_items	Array	Items.
param_level_name	String	Level name.
param_location_id	String	Location ID
param_marketing_tactic	String	Marketing tactic.
param_payment_type	String	Payment type.
param_promotion_id	String	Promotion ID.
param_promotion_name	String	Promotion name.
param_shipping_tier	String	Shipping tier.
param_source_platform	String	Source platform.
param_travel_class	String	Travel class.
param_virtual_currency_name	String	Virtual currency name.
param_user_signup_method	String	User signup method.
param_user_allow_ad_personalization_signals	String	User allow ad personalization signals.
param_email_address	String	Email address.
param_phone_number	String	Phone number.
param_hashed_email_address	String	Hashed email address.
param_hashed_phone_number	String	Hashed phone number.

E-Commerce

Variable	Type/Values	Description
order_id	String	Order ID (Overrides _corder).
order_total	Long or Double	Order total (Overrides _ctotal).
order_shipping	Double	Shipping amount (Overrides _cship).
order_tax	Double	Tax amount (Overrides _ctax).
order_currency	String	Currency (Overrides _ccurrency).
order_coupon_code	String	Promo code (Overrides _cpromo).
product_id	Array	List of product IDs (Overrides _cprod).
product_name	Array	List of names (Overrides _cprodname).
product_brand	Array	List of brands (Overrides _cbrand).
product_category	Array	List of categories (Overrides _ccat).
product_quantity	Array	List of quantities (Overrides _cquan).
product_unit_price	Array	List of prices (Overrides _cprice).
param_item_list	Array	List of presentation lists.
param_item_variant	Array	List of variants.
param_index	Array	List of indexes.

Consent settings

Variable	Type/Values	Description
ad_storage	String	Ad storage.
analytics_storage	String	Analytics storage.
ad_user_data	String	Ad user data.
ad_personalization	String	Ad personalization.

Events

To map events, refer to Create an Event Mapping

Event	Description
config	Config.
setScreenName	Set screen name.
setUserProperty	Set user property.
setUserId	Set user ID.
logEvent	Log event.
resetData	Reset data.
event_add_payment_info	Add payment info.
event_add_to_cart	Add to cart.
event_add_to_wishlist	Add to wish list.
event_app_open	App open.
event_begin_checkout	Begin checkout.
event_campaign_details	Campaign detail.
event_earn_virtual_currency	Earn virtual currency.
event_generate_lead	Generate lead.
event_join_group	Join group.
event_level_up	Level up.
event_level_start	Level start.
event_level_end	Level end.
event_login	Login.
event_post_score	Post score.
event_remove_cart	Remove from cart.
event_screen_view	Screen view.
event_search	Search.
event_select_content	Select content.
event_share	Share.
event_signup	Sign up.
event_spend_virtual_currency	Spend virtual currency.
event_tutorial_begin	Tutorial begin.
event_tutorial_complete	Tutorial end.
event_unlock_achievement	Unlock achievement.
event_view_item	View item.
event_view_item_list	View item list.
event_view_search_results	View search results.
event_ad_impression	Ad impression.
event_add_shipping_info	Add shipping info.
purchase	Purchase.
event_refund	Refund.
event_select_item	Select item.
event_select_promotion	Select promotion.
event_view_cart	View cart.
event_view_promotion	View promotion.
initiateconversionmeasurement	Initiate conversion measurement.
resetdata	Reset data.
setConsent	Set consent.

Parameters

To map events, refer to Create an Event Mapping

Event	Description
param_ad_format	Ad format.
param_ad_platform	Ad platform.
param_ad_source	Ad source.
param_ad_unit_name	Ad unit name.
param_campaign_id	Campaign ID.
param_creative_format	Creative format.
param_discount	Discount.
param_extend_session	Extend session.
param_item_category2	Item Category2.
param_item_category3	Item Category3.
param_item_category4	Item Category4.
param_item_category5	Item Category5.
param_item_list_id	Item list ID.
param_item_list_name	Item list name.
param_items	Items.
param_level_name	Level name.
param_location_id	Location ID.
param_marketing_tactic	Marketing tactic.
param_payment_type	Payment type.
param_promotion_id	Promotion ID.
param_promotion_name	Promotion name.
param_shipping_tier	Shipping tier.
param_source_platform	Source platform.
param_travel_class	Travel class.
param_virtual_currency_name	Virtual currency name.
param_user_signup_method	User signup method.
param_email_address	Email address.
param_phone_number	Phone number.
param_hashed_email_address	Hashed email address.
param_hashed_phone_number	Hashed phone number.
param_user_allow_ad_personalization_signals	User allow ad personalization signals.
ad_storage	Ad storage.
analytics_storage	Analytics storage.
ad_user_data	Ad user data.
ad_personalization	Ad personalization.

Custom parameters

If your parameter is not available in the above tables, a custom parameter will need to be sent with the event. When adding custom parameters to any event, note that they are sent along with the event (either standard or custom) and must be in a JSON format. The value of the mapped variable must be set using a Javascript extension. Multiple events can be formatted as shown in the following figure:

The mapping to send custom parameters would be configured as shown.

Tips

Below are some items to keep in mind when setting up the Firebase Remote Command Tag.

• The config command is automatically sent on the first load if it is not found in the event list.
• If the appropriate data is provided (variable mapped to user ID), the event_login and event_signup events will automatically send setUserId and setUserProperty events.
• If the appropriate data is provided (variable mapped to screen name), the event_view_item_list, event_view_item, event_ecommerce_purchase, and event_begin_checkout can automatically send a setScreenName event.
• Use only the singular parameters or the e-commerce arrays, not both.

Notes About Firebase

Firebase is not the same as Google Analytics and has different terminology and a completely different setup. The variables/mappings do not translate one for one, therefore, custom dimensions are not included in Firebase. Parameters take the place of custom dimensions and should be used accordingly. If you need a custom parameter, they can be configured within Firebase.

A/B testing parameters are stored in Firebase and are not accessible to Tealium. If the A/B testing data needs to be used within Tealium, the data can be exported from Firebase for FREE using BigQuery. The data can then be imported into Tealium server-side products for use in connectors/audiences.

Resources

Tealium Firebase Remote Command Integration
Firebase Remote Command Example – iOS (Github)
Firebase Remote Command Example – Android (Github)
Google Firebase Guide
Automatically Collected Events – Firebase