Eloqua Tag Set Up Guide

This article describes how to set up the Eloqua tag.

Tag Tips

  • Keep the default setting of Wait = Yes so that the Eloqua JavaScript (JS) file will run on DOM Ready.
  • For form tracking, use mapping to set values for the following parameters:
    • form_tracking (on)
    • elqFormName
    • elqFormGUIDElement

Tag Configuration

First, go to Tealium’s tag marketplace and add the Eloqua tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Title
    Assign a unique name when using multiple tags by the same vendor.
  • Site ID
    Site ID is typically a series of numbers.
  • First-Party Cookie Domain Name
    The domain name for your first-party cookie

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • Form tracking.
  • Values are on or off.
  • Form name.
  • Form element.
  • JavaScript file URL.
  • First-Party Cookie Domain Name

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This page was last updated: November 5, 2019