Amplitude Browser SDK Tag Setup Guide

This article describes how to set up the Amplitude Browser SDK tag in your Tealium account.

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. The Browser SDK lets you send events to Amplitude.

Vendor information

This tag implements the following vendor API:

Tag tips

Conversion fires when Order ID is set.
The Customer ID is sent as the userId with the amplitude.init() call if populated.
Supports these E-Commerce extension parameters:
- Order ID (_corder)
- Cart or Order Type (_ctype)
- Customer ID (_ccustid)
- List of Product IDs (_cprod)
- List of Quantities (_cquan)
- List of Prices (_cprice)

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

API Key: Your Amplitude project’s API key.
SDK Version: The version of the library to load. The default is version 2.6.0.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Type
`api_key`	String
`sdk_version`	String
`defaultTracking`	Boolean
`deviceId`	String
`flushIntervalMillis`	Number
`flushQueueSize`	Number
`flushMaxRetries`	Number
`identityStorage`	String
`logLevel`	String
`optOut`	Boolean
`serverUrl`	String
`serverZone`	String
`transport`	String
`useBatch`	Boolean
`userId`	Number

User Properties

Variable	Description
`add.custom`	Increment the numerical value by a specified number
`append.custom`	Append the value to the property array
`prepend.custom`	Prepend the value to the property array
`set.custom`	Set or overwrite the property value
`setOnce.custom`	Set the value, and once set these values cannot be overwritten
`unset.custom`	Unset the value to null

Events

Variable	Description
`event_type`	Event type
`eventProperties.custom`	Event properties
`groups.custom`	Groups

Revenue Tracking/E-Commerce

Variable	Type	Description
`order_id`	String	Order ID (overrides `_corder`)
`order_type`	String	Cart or order type (overrides `_ctype`)
`customer_id`	String	Customer ID (overrides `_ccustid`)
`product_id`	Array	List of product IDs (overrides `_cprod`)
`product_quantity`	Array	List of product quantities (overrides `_cquan`)
`product_unit_price`	Array	List of product prices (overrides `_cprice`)

User Groups

Variable	Description
`group.custom`

Default Tracking

Variable	Type
`attribution`	Boolean
`pageViews`	Boolean
`sessions`	Boolean
`formInteractions`	Boolean
`fileDownloads`	Boolean

Tracking Options

Variable	Type
`ipAddress`	Boolean
`language`	Boolean
`platform`	Boolean

Variable	Type
`domain`	String
`expiration`	Number
`sameSite`	String
`secure`	Boolean
`upgrade`	Boolean

Amplitude

Amperity

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This page was last updated: July 17, 2024