CJ Universal Tag Setup Guide | Client-Side Tags

The CJ Universal Tag provides complete tracking protection and maintains program integrity across browsers with tracking restrictions, including Chrome, Safari, and Firefox. This next-generation tag helps you succeed in the CJ network by enabling advanced tracking features, such as Vertical Attributes for Situational Commissioning and transaction-level insights. The Universal Tag also serves as the foundation for future enhancements, including Affiliate Incrementality and Cross-Channel Customer Journey reporting.

Tag Tips

Conversion Tag is present when Order ID is set.
CJ’s Client Integration Team recommends this tag not be bundled.
Supports these E-Commerce extension parameters:
- Order ID (_corder)
- Sub Total (_csubtotal)
- Currency (_ccurrency)
- Customer ID (_ccustid)
- List of Product IDs (_cprod)
- List of Quantities (_cquan)
- List of Prices (_cprice)
- List of Discounts (_cpdisc)
Use mappings to override or dynamically set the tag configurations.

Tag Configuration

Go to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Proxy Path:
Configure a reverse proxy to CJ’s servers to receive the full benefits of this integration. Example: //yourdomain.com/proxydir/tags/<YOUR_TAG_ID>/tag.js.
CJ Hosted Tag ID:
If you are unable set up a reverse proxy, enter your CJ Hosted Tag ID to use the CJ Hosted Tag. CJ’s Client Integration team provides this value. Example: //www.mczbf.com/tags/<TAG_ID>/tag.js.
Action Tracker Id:
Static value provided by CJ’s Client Integration team.
CJ Enterprise Id:
Static value provided by CJ’s Client Integration team.
Enable Page Visits:
Enables the CJ page visit tag on all pages except the conversion page.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Description
`proxyPath`	Proxy path.
`tagId`	CJ hosted tag ID.
`actionTrackerId`	Action tracker ID.
`enterpriseId`	CJ enterprise ID.
`enablePageVisit`	Boolean. Enables the page visit tag.
`bypassChannel.name`	Bypass channel name.
`bypassChannel.timestamp`	Bypass channel timestamp.

Page Visit

Variable	Description
`pageType`	Page type.
`emailHash`	SHA-256 hash of the email address.
`referringChannel`	Referring channel.

E-Commerce

Variable	Description
`order_id`	Order ID (overrides `_corder`).
`order_subtotal`	Sub total (overrides `_csubtotal`).
`order_currency`	Currency (overrides `_ccurrency`).
`order_coupon_code`	Promo code (overrides `_cpromo`).
`order_discount`	Discount.
`customer_id`	User ID or customer ID (overrides `_ccustid`).
`product_id`	Array of product IDs (overrides `_cprod`).
`product_quantity`	Array of product quantities (overrides `_cquan`).
`product_unit_price`	Array of product unit prices (overrides `_cprice`).
`product_discount`	Array of product discounts (overrides `_cpdisc`).
`brand`	Brand of items purchased.
`brandId`	Brand identifier.
`category`	Category of items purchased.
`customerStatus`	Customer status.
`delivery`	Method of delivery.
`marketingChannel`	Marketing channel.

Loyalty

Variable	Description
`loyaltyEarned`	Loyalty points earned.
`loyaltyFirstTimeSignup`	Loyalty first time sign up.
`loyaltyLevel`	Loyalty level.
`loyaltyRedeemed`	Loyalty points redeemed.
`loyaltyStatus`	Loyalty status.