Epsilon Site Tag Setup Guide
This article describes how to set up the Epsilon Site Tag in your Tealium iQ Tag Management account.
Tag Configuration
Go to the tag marketplace and add the Epsilon Site Tag. For more information about adding a tag, see Manage tags.
After adding the tag, configure the following settings:
- Domain and Tag Path: The domain used within the tag. Refer to the tagging document provided by Epsilon.
- Reverse Proxy Directory Path: If you are using a reverse proxy, enter its path (for example
/tag_path
, or the custom path you have set up as the root of your reverse proxy). - Company ID: The company ID
dtm_cid
. - Secondary Company ID:
dtm_cmagic
. - Form ID:
dtm_fid
. - Integration Type: The available settings are
Default
orLimited
. Limited integrations should only be used if specified by Epsilon. - SPA Support: When enabled, the
dtm_clear_tag=all
query string parameter is included on all requests.
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
Tag Configuration
Variable | Type | Description |
---|---|---|
tag_domain |
String | Domain. |
tag_path |
String | Reverse proxy directory path. |
dtm_cid |
String | Company ID. |
dtm_cmagic |
String | Secondary company ID. |
dtm_fid |
String | Form ID. |
integration_type |
Boolean | Integration type. |
spa_support |
Boolean | SPA support. |
Standard
Variable | Type | Description |
---|---|---|
dtm_promo_id |
String | Promo ID. |
dtmc_tcf_string |
String | GDPR consent string. |
dtm_email_hash |
String | Email hash. |
dtm_user_id |
String | User ID. |
custom.myvar |
String | Custom. |
dtm_cookie_id |
String | Send the Cookie ID as a query parameter. |
Page Visit
Variable | Type | Description |
---|---|---|
dtmc_department |
String | Department. |
dtmc_category |
String | Category. |
dtmc_sub_category |
String | Sub-Category. |
dtmc_product_id |
String | Product ID. |
dtmc_brand |
String | Manufacturer brand. |
dtmc_upc |
String | Manufacturer UPC. |
dtmc_mpn |
String | Manufacturer model part number. |
Conversion
Variable | Type | Description |
---|---|---|
dtmc_conv_type |
String | Conversion type. |
dtmc_conv_store_location |
String | Store location. |
dtmc_transaction_id (Overrides _corder |
String | Order ID. |
dtm_conv_val (Overrides _csubtotal |
String | Order subtotal. |
dtm_conv_curr (Overrides _ccurrency |
String | Order currency. |
product_id (Overrides _cprod |
Array | Product IDs. |
product_quantity (Overrides _cquan |
Array | Product quantities. |
product_unit_price (Overrides _cprice |
Array | Product prices. |
product_discount (Overrides _cpdisc |
Array | Product discount amount. |
dtm_items.myvar |
Array | Custom items attributes. |
This page was last updated: February 6, 2025