Impact Universal Tracking Tag Setup Guide

Tag Tips

• Map the variable that contains the SHA1 hash of the customer’s email to customerEmail in mappings. Unhashed email addresses are removed from Impact tracking calls.
• Custom mappings pass in the properties object of the Impact tracking call.
• This tag supports the following E-Commerce extension parameters:
  • Order ID (_corder)
  • Order Subtotal (_csubtotal)
  • Order Shipping (_cship)
  • Order Tax (_ctax)
  • Order Currency (_ccurrency)
  • Order Promo Code (_cpromo)
  • Customer ID (_ccustid)
  • Customer City (_ccity)
  • Customer State (_cstate)
  • Customer Zip Code (_czip)
  • Customer Country (_ccountry)
  • List of Product Names (_cprodname)
  • List of Product SKUs (_csku)
  • List of Product Brands (_cbrand)
  • List of Product Categories (_ccat)
  • List of Product Subcategories (_ccat2)
  • List of Product Quantities (_cquan)
  • List of Product Prices (_cprice)

Tag Configuration

Go to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Unique ID: Your Impact Unique ID.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce Properties

General Properties

Options