Impact Universal Tracking Tag Setup Guide

Tag tips

Map the variable that contains the SHA1 hash of the customer’s email to customerEmail. Unhashed email addresses are removed from Impact tracking calls.
Custom mappings pass in the properties object of the Impact tracking call.
This tag supports the following E-Commerce extension parameters:
- Order ID (_corder)
- Order subtotal (_csubtotal)
- Order shipping (_cship)
- Order tax (_ctax)
- Order currency (_ccurrency)
- Order promo code (_cpromo)
- Customer ID (_ccustid)
- Customer city (_ccity)
- Customer state (_cstate)
- Customer zip code (_czip)
- Customer country (_ccountry)
- List of product names (_cprodname)
- List of product SKUs (_csku)
- List of product brands (_cbrand)
- List of product categories (_ccat)
- List of product subcategories (_ccat2)
- List of product quantities (_cquan)
- List of product prices (_cprice)

Tag configuration

Go to the tag marketplace to add a new tag. For more information about how to add a tag, see Manage tags.

When adding the tag, configure the following settings:

Unique ID: Your Impact Unique ID.

Load rules

Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Description
`acid`	Unique ID
`actionTrackerId`	Action Tracker ID

E-commerce properties

Variable	Type/Values	Description
`currencyCode`	String	Currency code (Overrides `_ccurrency`).
`orderDiscount`	String	Order discount.
`orderId`	String	Order ID (Overrides `_corder`).
`orderPromoCode`	String	Order promo code (Overrides `_cpromo`).
`orderPromoCodeDesc`	String	Order promo code description.
`orderRebate`	String	Order rebate.
`orderShipping`	String	Order shipping (Overrides `_cship`).
`orderSubTotalPostDiscount`	String	Order subtotal post discount.
`orderSubTotalPreDiscount`	String	Order subtotal pre discount (Overrides `_csubtotal`).
`orderTax`	String	Order tax (Overrides `_ctax`).
`paymentType`	String	Payment type.
`product_brand`	`Array`	List of product brands (Overrides `_cbrand`).
`product_category`	`Array`	List of product categories (Overrides `_ccat`).
`product_deliveryType`	`Array`	List of product delivery types.
`product_discount`	`Array`	List of product discounts.
`product_mpn`	`Array`	List of product MPNs.
`product_name`	`Array`	List of product names (Overrides `_cprodname`).
`product_quantity`	`Array`	List of product quantities (Overrides `_cquan`).
`product_referenceId`	`Array`	List of product reference IDs.
`product_sku`	`Array`	List of product SKUs (Overrides `_csku`).
`product_subcategory`	`Array`	List of product subcategories (Overrides `_ccat2`).
`product_subTotal`	`Array`	List of product subtotals/prices (Overrides `_cprice`).
`product_promoCode`	`Array`	List of product promo codes.
`product_promoCodeDesc`	`Array`	List of product promo code descriptions.
`product_totalDiscount`	`Array`	List of product total discounts.
`product_totalRebate`	`Array`	List of product total rebates.

General properties

Variable	Description
`callerId`	Caller ID.
`clickId`	Click ID.
`customerCity`	Customer city (Overrides `_ccity`).
`customerCountry`	Customer country (Overrides `_ccountry`).
`customerEmail`	Customer email.
`customerId`	Customer ID (Overrides `_ccustid`).
`customerPostCode`	Customer post code (Overrides `_czip`).
`customerRegion`	Customer region (Overrides `_cstate`).
`customerStatus`	Customer status.
`date1`	Date parameter 1.
`date2`	Date parameter 2.
`date3`	Date parameter 3.
`dispositionCode`	Disposition code.
`giftPurchase`	Gift purchase.
`hearAboutUs`	Hear about us.
`locationName`	Location name.
`locationType`	Location type.
`money1`	Money parameter 1.
`money2`	Money parameter 2.
`money3`	Money parameter 3.
`note`	Note.
`numeric1`	Numeric parameter 1.
`numeric2`	Numeric parameter 2.
`numeric3`	Numeric parameter 3.
`phoneNumber`	Phone number.
`referenceId`	Reference ID.
`siteCategory`	Site category.
`siteVersion`	Site version.
`test`	Test flag.
`text1`	Text parameter 1.
`text2`	Text parameter 2.
`text3`	Text parameter 3.

Options

Variable	Description
`domReady`	DOM ready.
`tag`	Tag.