InnovidXP Tag Setup Guide

Tag Tips

• Map user_ref with the ID of the current visitor.
• Map action_name with the name of the action the user performed. For example, registered or sale. If an action_name is not provided, then action tracking will not occur.
• Map revenue with a value for any revenue generated by the action performed. If there is none, leave it unmapped or set it to 0.
• Map product with a relevant product type for this action. For example, gameconsole if the user bought a game console.
• Map action_id with the internal ID of this action . For example, an order ID.
• Map promocode with a promotional or coupon code if the user entered one.

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Client ID: Required. Your InnovidXP-provided Client ID. You can find this in your InnovidXP code snippet, as part of the domain. For example, the 4-digit number in collector-####.tvsquared.com.
• Site/Brand ID: Required. Your InnovidXP-provided Site/Brand ID. You can find this in your InnovidXP code snippet. For example,TV-########-#.
• Tracker Type: Select which tracker you want to trigger, Visit or Action.
• Action Name: If you select Action Tracker, then you must provide an Action Name. This should be the name of the action captured, such as Conversion or Quote You may also set Action Name through mappings.

Load Rules

Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce