Merkle Merkury Tag Setup Guide
This article describes how to set up the Merkle Merkury tag in your Tealium iQ Tag Management account.
Tag Tips
- Adobe MediaSDK requires the Adobe Experience Cloud ID Service as well as AppMeasurement for JS to be loaded first, preferably bundled.
- This tag is fired through
utag.track('video', data);
which should be implemented in your video event handlers.
Tag Configuration
Go to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.
When adding the tag, configure the following settings:
- CID
A client-specific numeric account number generated from Merkury Team. - Domain
The client website’s domain. For example:merkleinc.com
. - Send Merkury Identity Event
Whether to generate themerkury_identity
event, which contains the following information:event
merkury_email_sha256
merkury_hmid
merkury_confidence_score
Load Rules
Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
Standard
Description | Variable |
---|---|
sv_cid |
CID |
sv_origin |
Domain |
uID |
Client ID |
em |
Email address |
eme |
MD5 email hash |
emID |
Client email ID |
base_url |
Base URL |
This page was last updated: January 29, 2025