Naver Tag Setup Guide | Client-Side Tags

Tag Tips

Use mapping to override the standard config values dynamically.
Uses the following E-Commerce variables
- _ctotal
Page Type has the following options
- None - 0
- Checkout - 1
- Sign-up - 2
- Shopping Cart - 3
- Book / Register - 4
- Other - 5

Tag Configuration

Go to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Account ID: The Naver account ID.
Page Type: This parameter is deprecated.
Sub Domain: Set this parameter only if Naver specifies it.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Description
`account_id`	Account ID.
`page_type`	Page type.
`subdomain`	Sub domain.

E-Commerce

Variable	Type/Values	Description
`order_total`	`Number`	Order total (Overrides `_ctotal`).
`type`	`String`	The type of the conversion event.
`id`	`String`	Conversion ID or customer’s action ID.
`value`	`String`	Total price without shipping fees of all products and services in the order.
`item_id`	`Array`	Item ID (Overrides `_cprod`).
`name`	`Array`	Item name (Overrides `_cprodname`).
`category`	`Array`	Item category (Overrides `_ccat`).
`quantity`	`Array`	Item quantity (Overrides `_cquan`).
`payAmount`	`Array`	Total amount paid for the specific item. This is not a unit price.
`option`	`Array`	Item product options, such as color or size (for example: `color:red, size:240`).

Event Triggers

To map events, refer to Create an Event Mapping.

Event	Description
`purchase`	Purchase completed.
`begin_checkout`	Begin checkout.
`sign_up`	Sign up.
`add_to_cart`	Add to cart.
`schedule`	Booking completed.
`save_store`	Add/Save store.
`add_to_wishlist`	Add/Save to wishlist.
`inquiry`	Inquiry/Contact us.
`call`	Phone call.
`lead`	Lead generated.
`view_product`	View product detail.
`view_content`	View content.
`search`	Search.
`share`	Share.
`clip_coupon`	Issue coupon.
`view_item_list`	View list.
`about_us`	View about us page.
`staff`	View service staff.
`location`	View business location/get directions.
`promotion`	Register for event/promotion.
`add_contact_method`	Add communication channel.
`opt_in_marketing`	Receive marketing communications.
`subscribe`	Subscribe.
`review`	Write review.

Event Specific Parameters

To map events, refer to Create an Event Mapping.

Event	Description
`order_total`	Order total (Overrides `_ctotal`).
`type`	The type of the conversion event.
`id`	Conversion ID or customer’s action ID.
`value`	Total amount of multiple products or services.
`item_id`	Item ID (Overrides `_cprod`).
`name`	Item name (Overrides `_cprodname`).
`category`	Item category (Overrides `_ccat`).
`quantity`	Item quantity (Overrides `_cquan`).
`payAmount`	Total amount paid for the specific item. This is not a unit price.
`option`	Item product options, such as color or size (for example: `color:red, size:240`).
`purchase`	Purchase completed.
`begin_checkout`	Begin checkout.
`sign_up`	Sign up.
`add_to_cart`	Add to cart.
`schedule`	Booking completed.
`save_store`	Add/Save store.
`add_to_wishlist`	Add/Save to wishlist.
`inquiry`	Inquiry/Contact us.
`call`	Phone call.
`lead`	Lead generated.
`view_product`	View product detail.
`view_content`	View content.
`search`	Search.
`share`	Share.
`clip_coupon`	Issue coupon.
`view_item_list`	View list.
`about_us`	View about us page.
`staff`	View service staff.
`location`	View business location/get directions.
`promotion`	Register for event/promotion.
`add_contact_method`	Add communication channel.
`opt_in_marketing`	Receive marketing communications.
`subscribe`	Subscribe.
`review`	Write review.