Seznam Retargeting Tag Setup Guide

This article describes how to set up the Seznam Retargeting tag.

Seznam Retargeting is designed to reach users who visit your site.

Tag Tips

Use mappings to:
- Dynamically override standard configuration values.
- Dynamically override E-Commerce extension values.

Tag Configuration

Go to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Rtg Id: Your Seznam-supplied Merchant ID.
Auto Tracking: Enable this option to call the retargetingHit() function every time the tag loads.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Configuration

Variable	Type	Description
`rtgId`	String	Your Seznam-supplied Merchant ID.
`auto_tracking`	Boolean	Auto tracking. Enable this option to call the `retargetingHit()` function every time the tag loads.

Standard

Variable	Type	Description
`eid`	String	User email.
`a1`	String	User country.
`a2`	String	User city.
`a3`	String	User street.
`a4`	String	User house number.
`a5`	String	User postcode.
`tid`	String	User phone number.

Retargeting

Variable	Type	Description
`consent`	Number	User consent. `0`: No consent. `1`: Consent given.
`itemId`	String	Offer identifier.
`category`	String	Category.
`pageType`	String	Page type.
`rtgUrl`	String	Query string.

Conversion

Variable	Type	Description
`id`	String	Conversion identifier.
`value`	String	Order value (Overrides `_ctotal`).
`orderId`	String	Order identifier (Overrides `_corder`).
`zboziType`	String	Type of measurement (Overrides `_ctype`).
`zboziId`	String	Premises ID.

Event-specific Parameters

To map events, refer to Create an Event Mapping

Event	Description
`eid`	User email.
`a1`	User country.
`a2`	User city.
`a3`	User street.
`a4`	User house number.
`a5`	User postcode.
`tid`	User phone number.
`consent`	User consent.
`itemId`	Offer identifier.
`category`	Category.
`pageType`	Page type.
`rtgUrl`	Query string.
`id`	Conversion identifier.
`value`	Order value.
`orderId`	Order identifier.
`zboziType`	Type of measurement.
`zboziId`	Premises ID.

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This page was last updated: March 4, 2025