Skai (formerly Kenshoo) Tag

Tag Tips

• You may dynamically overwrite or set the tag configurations via mappings.
• To trigger conversion tracking, you must set cid, conversion_code, and conversionType. The conversionType parameter defaults to ‘conv’ if not otherwise set.
• To track custom parameters, you must map to custom destinations.
• Supports these E-Commerce extension parameters:
  • Order ID (_corder)
  • Order Subtotal (_csubtotal)
  • Order Currency (_ccurrency)
  • Order Coupon Code (_cpromo)

Tag Configuration

Go to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Customer ID: Your Skai Customer ID.
• Conversion Code: The Skai-provided Conversion Code.
• Conversion Type: The conversion type. Defaults to ‘conv’ if not set.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce