Yahoo ID Cookie Sync Tag

When using this tag with utag version 4.50 or later, you must set the utag.js always_set_v_id setting to true. This setting ensures that the visitor ID is available for cookie synchronization. For more information, see the utag 4.50 release notes and Considerations for tealium_visitor_id when upgrading to utag 4.50+.

The Yahoo Cookie Sync tag enables data partners to initiate a cookie sync and receive a unique encrypted Yahoo Cookie ID (AXID) for each partner. This encrypted ID can be used to post cookie data via the Yahoo DataX Connector. This Tag sends the AXID to the server-side for ingestion.

Tag tips

• This tag only triggers once per session.
• This Tag sends the visitor_id to Yahoo to receive a response to our Server-Side with the matching yahoo_id to the visitor_id.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Pixel ID: Numeric ID that denotes the Pixel ID.
• Partner ID: Yahoo identity of the respective data provided.
• GDPR: Indicates if the user is from a GDPR regulated region or not.
• GDPR Consent: GDPR user consent string. Required if GDPR parameter is set to True.
• Tealium Account: Your current Tealium account by default.
• Tealium Profile: Your current Tealium profile by default.
• Tealium Event: yahoo_cookie_sync by default.

Load rules

Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard