Comscore Tag Setup Guide

Tag Tips

• First-party cookie functionality is enabled by default. To override this behavior, set enableFirstPartyCookie to false.
• If you are using a Consent Management Platform (CMP) which implements iAB Transparency and Consent Framework (TCF) version 2.0. the Comscore tag integrates with the CMP to automatically collect user consent.
• You can manually indicate a visitor’s consent by setting the cs_ucfr parameter to 0 (no consent) or 1 (consent).
• When the first-party cookie functionality is enabled, the Publisher Tag inspects available user consent signals to determine setting the cookie is allowed. Set bypassUserConsentRequirementFor1PCookie to true to indicate that the website/publisher is exempt from any user consent requirements.

Tag Configuration

Go to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Comscore Publisher ID: A Comscore-provided number with at least seven digits that is unique for each publisher.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Automatically Collected Data

Demographic Data