LiveRamp Realtime Identity Link Pixel Tag Setup Guide

Tag Tips

• Sends the following server-side attribute back to Tealium:

  • RampID

• The LiveRamp Realtime IdentityLink Pixel associates the Tealium Visitor ID with the LiveRamp User ID.

Tag Configuration

First, go to Tealium’s tag marketplace and add the LiveRamp Realtime IdentityLink Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Tealium Account

  • Optional.
  • Your Tealium Account name.
  • If left blank, Tealium Account name will be automatically populated with your current TiQ account name.

• Tealium Profile

  • Optional.
  • Your Tealium Profile name.
  • If left blank, Tealium Profile name will be automatically populated with your current TiQ profile name.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard