Kenshoo Conversion Tag Setup Guide

This article describes how to set up the Kenshoo Conversion tag in your Tealium iQ Tag Management (TiQ) account.

Tag tips

  • Uses E-commerce extension (_corder, _csubtotal, _cpromo, _ccurrency)
  • Order ID, Amount, Promotion Code, and Currency are automatically set. These values can be over-written by creating mappings.
  • Map a value to ’type’ to set a dynamic Conversion Type

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Kenshoo ID
    • Refers to the subdomain of the URL.
    • Value is 00 for the following example: //
  • Profile Token
    • Refers to the long alphanumberic value applied to the cid querystring parameter of the URL.
  • Conversion Type
    • This value details the conversion type, which by default should be set to ‘conv’.
    • You can change this to any other relevant conversion type in your site.
    • For example, if you want to track Registrations simply change it to ‘reg’ or for lead to ’lead’.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
Conversion Type (type)
Order Amount (val)
Order ID (orderId)
Order Promo Code (promoCode)
Order Currency (valueCurrency)

Vendor Documentation

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This page was last updated: December 13, 2019